2026 is a big year for the Jeep brand. Not only is it the 85th anniversary of the brand, which proudly declares “Since 1941” on all its vehicles, but it is the 60th anniversary of one of the largest enthusiast groups in the nation: Easter Jeep Safari.
To celebrate, Jeep has unveiled six new concepts that offer a glimpse into the brand’s future product direction. EJS serves as the most effective platform for gathering Jeep enthusiasts’ feedback on both current and upcoming products, ensuring that their opinions are heard and considered by the decision-makers in Michigan.
This year’s builds lean heavily into heritage while pushing capability forward, blending classic Jeep DNA with modern overlanding, performance, and utility upgrades. From stripped-down analog rigs to full-size luxury trail support vehicles, the lineup shows just how wide the Jeep playbook has become.
Jeep Gladiator Red Rock Concept
The Gladiator Red Rock is less about flash and more about function. Built as a dedicated support rig for the Red Rock 4-Wheelers, this truck is designed to handle real trail maintenance work, not just look good on the rocks. It’s a purpose-built tool that reflects Jeep’s commitment to land stewardship and the community that keeps Moab’s trails alive.
Underneath, it’s still familiar Gladiator hardware, but everything added serves a purpose. From onboard air to cargo management, this is the kind of truck you want when the job is bigger than just getting through the trail.
Highlights:
- 17-inch beadlock wheels
- 37-inch BFGoodrich KM3 tires
- Steering stabilizer
- Steel front bumper
- Warn winch
- Triple-hoop winch guard
- Dual 7-inch TYRI lights (front)
- A-pillar light brackets
- 5-inch TYRI lights
- Wide rock rails
- Door-sill guards
- Performance wiper blades
- Tool kit
- Off-road recovery kit
- Rock Krawler 3-inch Overland X PRO lift kit
- Onboard air system with quick-connect coupler
- Leitner Designs bed rack system
- Four 3-inch adjustable rack-mounted lights
- GearPOD storage containers
- BEDSLIDE rolling cargo tray
- Custom Red Rock 4-Wheelers / JPP graphics
- Armorlite washout flooring
- Interior grab handles
- Instrument panel accessory rail
- ARB onboard air system
Jeep Grand Wagoneer Commander Concept
Now that the Grand Wagoneer is officially a Jeep product again, replete with the Jeep badge on the nose, it got the EJS concept overhaul. The Grand Wagoneer Commander concept leans into off-road support duty. It keeps the premium feel intact but adds just enough capability to serve as a tow rig or basecamp hauler for serious trail adventures.
Jeep didn’t overdo it here, and that’s the point. It retains the stock interior, accented only by the topographical map on the panoramic roof. The Commander proves you don’t have to sacrifice refinement to gain real-world utility.
Highlights:
- 35-inch all-terrain tires on 20-inch wheels
- Integrated roof rack with off-road lighting
- Custom skid plates for protection
- Subtle woodgrain-inspired graphics with a tougher edge
- Retains full luxury interior
Jeep Wrangler Anvil 715 Concept
The ANVIL 715 is Jeep’s take on what a modern overland build should look like when you strip away the excess and focus on purpose. Built off a Wrangler Rubicon, it leans into long-distance capability with smart packaging and thoughtful design instead of just piling on accessories. There’s a strong heritage influence here too, especially in the front-end design that is unique from the A-pillar forward.
Jeep didn’t clutter this thing up; the team engineered solutions directly into the vehicle, like the fixed roof with skylights and integrated storage. It’s also packing serious muscle with the 392 HEMI V8, which means it’s not just about the journey; it’ll get you there in a hurry too. Inside, it’s clearly designed for real travel, with durable materials, dedicated mapping tech, and practical storage throughout. This is one of the few concepts here that feels closest to something you could actually take straight from Moab to a multi-day adventure without changing a thing.
Highlights:
- 392 HEMI V8 power
- Custom fixed roof with skylights
- Integrated roof rack
- SJ-inspired front fascia redesign
- Integrated onboard air system
- Quick-disconnect air fittings
- Auxiliary forward lighting
Auxiliary rear lighting
- Clean, integrated exterior storage design
- Heavy-duty steel front bumper
- Heavy-duty steel rear bumper
- 392 HEMI V8 swap
- Custom reupholstered seats
- Interior optimized for overland storage
- Dedicated Trails Offroad mapping screen
- Roof-mounted interior storage rack
- Bedlined, washout interior flooring
Jeep Wrangler BUZZCUT Concept
The BUZZCUT is the most aggressive and unconventional build in Jeep’s Easter Jeep Safari lineup. Mopar designers took a Wrangler and chopped it down into a two-seat adventure rig with a fastback-style roof and a noticeably more compact footprint. It looks wild at first glance, but the design actually serves a purpose, focusing on maximizing storage and capability for longer trips. This is a different way of thinking about how a Wrangler can be used.
Despite its smaller cabin, the BUZZCUT is loaded with functional upgrades that make it trail-ready. Massive 37-inch tires, a lift kit, and a full suite of lighting and armor mean it’s built to handle serious terrain. The rear seat delete opens up space for a full storage system with lockable drawers and MOLLE panels, turning it into a gear-hauling machine. Inside, the mix of performance seats, bright accents, and rugged materials keeps it feeling purposeful without losing personality. It’s bold, a little rebellious, and exactly the kind of concept that keeps Jeep’s Moab presence interesting year after year.
Highlights:
- 2.0L turbo engine with cold-air intake
Exterior
- 2-inch lift kit
- Steering stabilizer
- 17-inch beadlock wheels
- 37-inch BFGoodrich KM3 tires
- Steel front bumper
- Warn winch
- Winch guard
- Dual 7-inch TYRI lights with orange accents
- A-pillar light brackets
- 5-inch TYRI lights
- Snorkel
- Flat fenders
- Wide rock rails
- Fuel door cover
- Tailgate reinforcement (full-size spare)
- Steel rear bumper
- AMP Research rear bumper step
- Integrated C-pillar grab handle
- Rhino-Rack Pioneer roof platform
- Custom roof rail system
- Three 12-inch TYRI roof lights
- Chopped fastback-style roof
Interior
- Tailgate table
- Air compressor
- Instrument panel accessory rail
- Pedal covers
- Door sill guards
- All-weather floor mats
- Katzkin performance seats (leather + suede)
- Diabolical Slipstream storage enclosure
- Lockable drawer system
- MOLLE panels
- Orange seat belts
- Satin Titanium painted roll bar
- Orange interior accents and stitching
Jeep Wrangler Laredo Concept
The Wrangler Laredo concept takes a completely different approach from the rest of the lineup by going back to basics. Instead of adding more tech, more screens, or more complexity, Jeep stripped this one down and focused on the driving experience itself. Built on a Willys foundation, it leans into simplicity, mechanical feel, and classic Jeep character. There’s a clear intention here to remind people that capability doesn’t have to come with a long list of features.
That ethos carries through every detail of the build. You get a manual transmission, a rugged, washable interior, and retro-inspired touches that feel authentic rather than forced. Even the exterior keeps things clean, with classic wheels, a modest lift, and just enough attitude to stand out without overdoing it. It’s the kind of Jeep that feels honest, like something you’d want to take out and use without worrying about scratching it. In a lineup full of big ideas, the Laredo stands out by keeping things simple, and that might be exactly the point.
Highlights:
- 3.6L V6 with manual transmission
- Tan spatter-coat hardtop
- Manual Sky Slider roof
- 2-inch suspension lift
- 37-inch BFGoodrich KM3 tires
- 17-inch retro slotted mag wheels
- Simplified exterior design
- Durable cloth seats with retro inserts
- Vinyl full floor covering (washout)
- Removal of carpet
- Analog-focused interior layout
- Rear gate-mounted onboard air system
Jeep XJ Pioneer Concept
For longtime Jeep fans, this one hits the nostalgia button hard. The XJ Pioneer concept celebrates the original Cherokee and its impact on the SUV world, blending classic design with modern upgrades in a clean resto-mod package.
The XJ Pioneer concept also comes with a story that will hit home for anyone who’s ever gone hunting for a clean older rig. The team originally set out to find a solid Cherokee XJ they could tear into for an Easter Jeep Safari build, but when they finally tracked down this example, everything changed. It was just too clean. Well-preserved, meticulously maintained, and clearly loved over the years, it didn’t feel right to cut it up and start from scratch. Instead, the build became more of a respectful resto-mod, enhancing what was already there rather than rewriting it entirely.
Honestly, I get it. As a fellow 1980s model myself, I can tell you there’s a fine line between improving things and messing with something that’s aged pretty well. Sure, a few updates here and there never hurt, maybe a little lift, some fresh rubber, clean up the edges, but you don’t go hacking away at the fundamentals. Jeep clearly took the same approach here, and the result feels authentic in a way that a full teardown build probably wouldn’t. It stays true to the original formula while adding just enough capability to make it relevant today.
Highlights:
- Based on a 1984 Cherokee XJ
- 2-inch suspension lift
- Quick-disconnect sway bar
- Carbon fiber fender flares
- Reshaped wheel openings
- 17-inch wheels
- 33-inch BFGoodrich all-terrain tires
- Integrated structural rock rails
- Retro-themed interior details
- Custom cooler
- Era-correct seat enhancements
- Retained original XJ interior layout
Final Thoughts
Jeep’s 2026 Easter Jeep Safari lineup feels more focused than flashy, and that’s a good thing. Each concept has a clear purpose, whether it’s overlanding, trail work, nostalgia, or just pushing design boundaries a bit. You can see the brand leaning into real-world usability with things like onboard air, smart storage, and practical upgrades instead of just building wild one-offs. It all feels like stuff that could realistically influence future production vehicles, or at least how owners build their own rigs.
At the same time, Jeep didn’t lose sight of what makes these Moab concepts fun. There’s still plenty of personality here, especially with builds like BUZZCUT and the throwback XJ Pioneer. The mix of heritage and forward-thinking ideas works well, and it shows Jeep knows exactly who it’s building for. Whether you want something simple and analog or fully kitted out for long-distance adventure, there’s a little bit of everything in this lineup. That balance is what keeps Jeep at the center of the off-road conversation.
