Our Publisher Tim Esterdahl will be at the 2025 SEMA show and joining a live roundtable discussion at 12 pm on November 5, 2025 at the NEXEN booth.
This roundtable event is new for NEXEN tires and the company is making a big splash at this year’s SEMA show. The roundtable discussion is planned to be live streamed from the show.
The SEMA show is a trade show geared to help small businesses thrive and succeed. The trade-only event enables automotive specialty equipment manufacturers to display and debut new, innovative products and connect with industry buyers from all over the world.
Here is the press release with all the details:
Nexen Is Back and Bigger Than Ever with New Products and Experiences to Unveil at SEMA 2025
Nexen Tire is bringing high energy and innovation to SEMA 2025 with a full slate of experiences designed to showcase the brand’s latest products, racing culture, and connection to the industry – punctuated by the first-ever NEXEN LIVE stage: part talk show, part entertainment experience that captures conversations with industry leaders, pro drivers, aftermarket voices and content creators live on site for show attendees and media. Nexen’s footprint spans a massive 240-foot outdoor booth, creating room for the live stage, showcase vehicles, and partner activations. A full NEXEN LIVE lineup will be announced ahead of the show (coming soon).
MEDIA HOOKS:
- On-camera interviews or exclusive conversations available with Nexen Tire America leadership, professional drivers, OEM/aftermarket guests, and automaker representatives.
- See actual racing vehicles that run Nexens in competition and speak directly with the drivers.
- High-quality b-roll and stills available upon request (stage segments, vehicles, crowd energy).
- Broadcast-friendly setup: 240-foot outdoor footprint with dedicated media positions, power, and clean sightlines for live shots.
- Exclusive add-on: RBW electric roadster on Nexens, with limited close-up access windows for media.
Special appearances from Team Nexen motorsports drivers Woody Rose, Chris Van Den Elzen, and Ryan Mottinger with fan giveaways and interactive stage moments.
All new tires will be featured at the show – the EV-compatible N’Priz S Grand Touring All-Season and the N’Fera Sport Ultra-High-Performance Summer.
WHAT:
Nexen Tire America, a worldwide leader in high-performance passenger, SUV/light truck and winter tire technology, is bringing a new brand experience to the 2025 SEMA Show. Nexen will be showcasing two major product launches, a lineup of standout vehicles, driver appearances and the all-new NEXEN LIVE stage, with open access for credentialed media to listen in and capture interviews. The 240-foot-long activation zone enables dynamic stage programming alongside multiple showcase vehicles and partner spotlights. Expect guests from leading audio brands (e.g., Wet Sounds), RBW Electric Cars, and additional automakers; the finalized stage lineup will be shared in advance of the show.
The newly launched N’Priz S Grand Touring All-Season and N’Fera Sport Ultra-High-Performance Summer tires continue to expand the brand’s lineup of performance and innovation across passenger, SUV, crossover and EV markets.
| N’Priz S Grand-Touring All-Season, EV-Compatible Optimized tread for a refined, quiet ride All-season compound tuned for wet and light winter confidence Construction for stability and even wear Created using AIxVI Technology OE Fitments: Kia Niro/Niro EV/Soul, Hyundai Kona Specs: 48 sizes; 15” – 20” rim diameters | N’Fera Sport Ultra-High-Performance Summer Rigid shoulders and reinforced carcass for responsive handling and braking Wide longitudinal grooves for water evacuation and wet-grip confidence OE Fitments: Porsche Panamera/Cayenne, Mini Cooper, Audi A6/A7/Q3, BMW iX/X3/X4 Specs: 63 sizes; 17″–21″ rim diameters 2024 Red Dot Product Design Award |
Vehicles On Display:
- Woody Rose’s King of the Hammers racing vehicle, featuring Nexen’s Roadian MTX tires
- Chris Van Den Elzen’s Championship Off-Road PRO SPEC racing truck, featuring Nexen’s Roadian ATX tires
- Porsche Panamera featuring the N’Fera Sport
- Jeep Wrangler featuring the Roadian ATX
- RBW Roadster featuring the N’Priz S EV-compatible tire
Driver Appearances:
- Woody Rose – Ultra4 Racing 4800 class driver, two-time top-ten finisher in the Every Man Challenge at King of the Hammers
- Chris Van Den Elzen – Driver and Team Owner of VDE Racing and two-time PRO SPEC Crandon World Champion
- Ryan Mottinger – Championship Off-Road driver
Additional Booth Activations:
- Tire giveaways and exclusive promotions.
- Interactive displays and activations.
- NEXEN LIVE Stage – unscripted, fast-moving conversations with drivers, builders, tuners, OEM leaders and creators.
WHEN:
Tuesday, November 4 – Thursday, November 7
9AM-5PM
WHERE:
Las Vegas Convention Center
Booth 84100
Silver Lot, Outside South Hall
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