2026 Chevy Silverado EV Trail Boss revealed as Superman truck

Do legacy automotive companies have any idea how to make trucks for common people anymore? This is why I reserved a Slate.

Something I've been wondering lately and wonder if Tim could get any deeper on is profit per model. I have to think that they make a hell of a lot more profit on a Raptor, AT4X than they do on a Tremor or AT4 , which is more than a XLT or LTZ on down to the XL and LT.

So, as the off road craze hit in the late teens early 20's they were selling so many of the damn off road models and making so much money they're addicted lol.

I would assume they don't actually look at profit all that hard across the entire F150 or Silverado line. Instead they're looking at profit per model line and per package/option addon etc. (Obviously they care about the whole line)

Meaning, they don't need to sell very much of these high end trucks to turn a nice profit in the model line. What is the total profit for Ford in the Raptor line, Tremor package vs the XL line etc. It gets deeper if they factor in commercial sales. If they sell one Raptor F150 is that profit greater than 1.5, 2, 3 XL's sold off a lot?

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Something I've been wondering lately and wonder if Tim could get any deeper on is profit per model. I have to think that they make a hell of a lot more profit on a Raptor, AT4X than they do on a Tremor or AT4 , which is more than a XLT or LTZ on down to the XL and LT.

So, as the off road craze hit in the late teens early 20's they were selling so many of the damn off road models and making so much money they're addicted lol.

I would assume they don't actually look at profit all that hard across the entire F150 or Silverado line. Instead they're looking at profit per model line and per package/option addon etc. (Obviously they care about the whole line)

Meaning, they don't need to sell very much of these high end trucks to turn a nice profit in the model line. What is the total profit for Ford in the Raptor line, Tremor package vs the XL line etc. It gets deeper if they factor in commercial sales. If they sell one Raptor F150 is that profit greater than 1.5, 2, 3 XL's sold off a lot?

I've heard a lot of profit margins lately especially from Ford. The average margin is 15% with some being slightly higher and others being slightly lower. Most analysts peg the number at $10,000 per F-150.

Now, I know it seems like models like the Raptor should have more profit than say a base XL. However, those add-ons for wheels, skid plates, suspension aren't free to Ford and they have to pay suppliers for those parts. Plus, it takes slightly longer to build and costs more to ship. So, I think it all works out to be around that number.

This brought me to questions about dealerships like Mark Dodge selling at such low prices. I've talked with some dealers about them. Other dealers tell me Mark Dodge's business plan is to break even with selling new trucks in hopes of gaining new business on other trucks and word of mouth. Guys like me with my videos really help them out in that regard.

That's why not all dealers operate like Mark Dodge. Selling at those prices is literally giving away all of their profit from new truck sales. They are hoping to make some back with F&I and add ons. And they are hoping you tell your friends who do the same.

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