Did you know GM has been selling trucks in the Middle East for years? They are launching a special Chevy Silverado Chafar edition for those buyers.
What is the Chevy Silverado 1500 Chafar edition?
This uniquely styled Chevy Silverado 1500 showcases cultural items from the Middle East culture.
Silverado Chafar Edition Key Features:
- Built on the Silverado LT trim with signature body lines and rugged stance
- Unique Chafar badging on the grille, tailgate, and interior
- Chrome moldings, sculpted decals, and hood applique for a bold yet refined look
- Heritage tailgate lettering connecting tradition with modern design
- Custom door sill plates and puddle lamps featuring the Chafar emblem
The interior is the same as in the U.S. with a 12.3-inch Driver Information Center, a 13.4-inch infotainment touchscreen and even offered with OnStar.
What does Chafar mean?
The word Chafar translates into honor, nobility or distinction for the English language. Using it as a term of distinction notes where Chevy sees this truck in their Middle East lineup.
“When you say Chafar, you’re not just referring to a Chevrolet vehicle; you’re speaking to a legacy that runs deep across this region,” said Furrukh Jawaid, Chief Marketing Officer of General Motors Africa and Middle East said in a press release. “The Chafar Edition is Chevrolet’s way of celebrating the trust we’ve built with the people of the GCC and their unwavering loyalty over the years.”
The GCC is “a regional, intergovernmental, political, and economic union of six Arab states bordering the Persian Gulf: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates,” according to Google.
The truck is on sale now at Chevrolet dealerships in those regions.
In Saudi Arabia, the Chafar edition has an starting price range of Saudi Riyal (SAR) 182,500 or $48,651 in U.S. dollars.
Our take
While many people mistakenly think GM, Ford and Stellantis don’t sell trucks globally, they actually do just not at the same volume in the U.S.
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