The 2024 Q4 truck sales figures are in. Once again, Ford leads the way in total sales, Tundra sees big gains and the Toyota Tacoma sees a sales slide.
Overall, the automotive market is hot and should exceed 16 million vehicles sold in 2024. This is close to the record-setting 17 million that were sold in 2019.
Trucks are a big part of the reason for this growth with the additions of compact trucks, electric trucks and most automakers having freshened their trucks in the past few years.
2024 Q4 truck sales results for full-size
Starting with the full-size truck category, the Ford F-series, including F-150, F-250, F-350 and F-450, had a great year picking up an additional 15,000 truck sales resulting in a 2.0% increase.
Following closely behind is the Chevy Silverado with a very slight drop in sales. If you combine the GMC Sierra with the Silverado, GM trucks outsold Ford for the fifth year in a row.
Next is Ram which has a crazy year losing then getting back their CEO Tim Kuniskis. This, along with a host of other leadership issues, lead to them basically bungling the launch of the new 2025 Ram 1500. While sales were down double-digits throughout the year, they did manage to close the gap in the 4th quarter to post a smaller drop in sales.
The Toyota Tundra gained a lot of sales momentum putting up its best sales year since it became a full-size truck back in 2007. If it keeps this momentum, 2025 could be the best year ever for the Tundra.
Finally, the Nissan Titan continues its march to falling off our list as Nissan sells all remaining inventory.
2024 Q4 truck sales results for midsize
In the midsize segment, the Toyota Tacoma leads again even with seeing a double-digit sales drop overall. This is largely due to inventory constraints on the newly redesigned hybrid versions of the truck hitting dealer lots in the Summer/Fall of the year. It rebounded in the 4th quarter and will likely rebound throughout next year.
Next, the Chevy Colorado made up a lot of ground on the Tacoma in the 4th quarter and year to date. With the UAW strike long over, production at the Wentzville, MO assembly plant should be much steadier heading into 2025.
The Ford Ranger sees a massive increase in the 4th quarter as a direct consequence of the UAW strike destroying inventory levels. Like the Colorado, it will benefit from less disruptions in 2025.
The Nissan Frontier had another good quarter and posted a new gain year over year. This should continue with the changes the 2024 Frontier receives.
Next, the Honda Ridgeline is struggling with “lingering inventory issues,” according to Honda, and as a result sees a pretty big sales drop in the 4th quarter.
The GMC Canyon had a large 4th quarter and is “the hottest midsize truck in the segment” according to GM. It will be interesting to watch if this carries into 2025.
Finally, the Jeep Gladiator rounds out the list with a pretty disappointing year. With a new Ram midsize truck on the horizon one has to wonder if we are seeing the last days for the Gladiator.
Compact truck sales
On the compact truck side, the Ford Maverick had another big year even with a bad 4th quarter.
The Hyundai Santa Cruz did even worse posting both a 4th quarter drop and a year over year drop in sales.
Rumors are strong Toyota will join this segment as early as next year. Could others launch a compact truck like GM or Ram?
Electric truck sales
On the EV side, we got a mixed bag.
Rivian cut back projections on vehicle deliveries a few months ago and hit those new expectations. After a hot start, things are slowing down for the upstart EV maker.
Ford Lightning sales were down for the quarter but up for the year driven by the “Ford Power Promise” according to the automaker. This promotion provides a free home charger and standard installation for customers.
The Tesla Cybertruck has its first full year of sales results thanks to data gathered by the Troy Teslike X account.
He tweeted out: “I had good data for Cybertruck production, but not much for Cybertruck deliveries, and it turns out deliveries were a lot lower than I expected.”
Rounding out the bunch are the four GM EV vehicles that all saw big sales jumps with deliveries ramping up.
| 2024 Q4 Pickup Sales | ||||||
|---|---|---|---|---|---|---|
| Full-Size Truck Sales | Q4 Sales | Last Year Q4 Sales | Quarterly % Change | Year-to-Date | Last Year-to-Date | Year-over-Year % Change |
| Ford F-Series | 214,814 | 177,419 | 21.1 | 765,649 | 750,789 | 2.0 |
| Chevy Silverado | 142,913 | 139,916 | 2.1 | 542,517 | 543,319 | -0.1 |
| LD | 88,835 | 89,398 | -0.6 | 358,771 | 354,775 | 1.1 |
| HD | 54,078 | 50,518 | 7.0 | 183,746 | 188,544 | -2.5 |
| Ram Truck | 104,454 | 112,486 | -7.1 | 373,120 | 444,926 | -16.1 |
| GMC Sierra | 93,935 | 79,510 | 18.1 | 322,946 | 295,737 | 9.2 |
| LD | 60,899 | 51,541 | 18.2 | 214,819 | 189,288 | 13.5 |
| HD | 33,036 | 27,969 | 18.1 | 108,127 | 106,449 | 1.6 |
| Toyota Tundra | 81,074 | 65,450 | 23.9 | 159,528 | 125,185 | 27.4 |
| Nissan Titan | 2,477 | 3,782 | -34.5 | 14,622 | 19,189 | -23.8 |
| Midsize Truck Sales | Q4 Sales | Last Year Q4 Sales | Quarterly % Change | Year-to-Date | Last Year-to-Date | Year-over-Year % Change |
| Toyota Tacoma | 66,008 | 55,087 | 19.8 | 192,813 | 234,768 | -17.9 |
| Chevrolet Colorado | 27,302 | 12,396 | 120.2 | 98,012 | 71,081 | 37.9 |
| Ford Ranger | 15,526 | 831 | 1768.4 | 46,205 | 32,334 | 42.9 |
| Nissan Frontier | 13,898 | 12,240 | 13.5 | 68,155 | 58,135 | 17.2 |
| Honda Ridgeline | 12,387 | 24,571 | -49.6 | 45,421 | 52,001 | -12.7 |
| GMC Canyon | 11,259 | 3,107 | 262.4 | 38,215 | 22,458 | 70.2 |
| Jeep Gladiator | 9,453 | 13,660 | -30.8 | 42,123 | 55,188 | -23.7 |
| Compact Pickup Sales | Q4 Sales | Last Year Q4 Sales | Quarterly % Change | Year-to-Date | Last Year-to-Date | Year-over-Year % Change |
| Ford Maverick | 22,146 | 27,628 | -19.8 | 131,142 | 94,058 | 39.4 |
| Hyundai Santa Cruz | 6,862 | 7,592 | -9.6 | 32,033 | 36,675 | -12.7 |
| EV Truck Sales | Q4 Sales | Last Year Q4 Sales | Quarterly % Change | Year-to-Date | Last Year-to-Date | Year-over-Year % Change |
| Rivian - R1T, R1S, Van | 14,183 | 17,541 | -19.1 | 51,579 | 57,232 | -9.9 |
| Ford Lightning | 10,703 | 11,905 | -10.1 | 33,510 | 24,165 | 38.7 |
| Tesla Cybertruck | 9,600 | 106 | 8956.6 | 31,714 | 106 | 29818.9 |
| Chevrolet Silverado EV | 2,176 | 443 | 391.2 | 7,428 | 461 | 1511.3 |
| GMC Hummer EV | 5,091 | 2,028 | 151.0 | 13,993 | 3,244 | 331.4 |
| GMC Sierra EV | 1,401 | - | 1,788 | - |
The bottom line
Heading into 2025, things are up in the air. There’s a lot of talk about tariffs that could have a big negative impact on sales. On the positive side, the Federal Reserve plans more interest rate cuts and gas prices should stabilize with record setting U.S. oil production. Plus, hopefully the Ukraine war and the conflicts in Gaza could be resolved leading to more stability in the energy sector.
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