In the full-size pickup segment, few can compete with Ram. This American truck manufacturer appeared just over 40 years ago, and despite its brief history, it has earned buyers’ trust with high-quality products. They are popular not only in the USA but also in many other countries. Currently, Ram is a highly specialized manufacturer that primarily focuses on pickups, with models coming off the assembly line that are well ahead of competitors in many indicators. Below you will find five reasons why a Ram truck is the right buy.
A little bit about Ram
Ram appeared on the automobile market in 1981, specializing in the production of pickups of various sizes, as well as some types of commercial vehicles and vans. All models produced then were made under the Dodge brand, which owned the rights to Ram. At the same time, Dodge itself was subordinate to Chrysler. Eventually, Ram became its own separate manufacturer in 2009, when Dodge abandoned the truck offshoot. After this event, the American company remained part of the Chrysler Group LLC as a separate unit. Then, in 2011, Fiat acquired Chrysler and created the FCA corporation, which included Ram. 10 years later, FCA merged with PSA and created Stellantis, making Ram a part of an even larger multinational company. If you’re interested in exploring Ram models, visit Joey Accardi Chrysler Dodge Jeep Ram, where you can find a wide selection of these iconic trucks.
As for the company’s first vehicle, that was the iconic Ram pickup. It appeared in 1981 and immediately became popular with Americans. Later, in different years, Ram produced the H100, C/V Tradesman, ProMaster, 700, 1000, 1200, and other versions of the 1500 model. All these vehicles differed in characteristics and appearance but retained the overall style of the American company. Today, Ram is preparing presentations of improved versions of its popular pickups and trying to surprise all brand fans with their help.
Reasons to buy a Ram
Durability
The most common reason people choose Ram vehicles over pickups from other manufacturers is impressive durability. This feature is a characteristic of all American company models, regardless of where they are assembled. Ram vehicles are manufactured at five plants, two of which are located in Brazil, and the rest are in the USA, Mexico, and Turkey.
First of all, the high strength of the frame is worth noting. It is made of specialized steel that can withstand long-term impacts and trips down the most challenging off-road areas. Further, experts highlight the excellent quality of Ram components. Thanks to this, Ram vehicles function for a long time without frequent maintenance and repairs.Â
The durability of RAM models partially covers their cost. Thanks to the ability to drive the same pickup for many years, owners do not need to buy new vehicles frequently. This saves a lot of money in return for a quality rig that works really well. Additional savings are available to people who buy pickups on RAM 1500 auctions and other online platforms.
High level of safety
All modern models boast a high level of protection. Numerous crash tests and high ratings from various status organizations confirm this claim If you compare Ram vehicles with other pickups, in most cases they will be safer than competitors. This feature has become a popular reason why people buy models from the manufacturer in question.
Modern Ram pickups are equipped with advanced safety systems, all of which help reduce the risk of accidents and avoid severe injuries if they do occur. In most new Ram models, drivers can utilize an advanced blind spot detection system. With the help of unique cameras, it monitors that part of the road that cannot be seen in the mirrors and reports potential dangers. In addition to this system, many Ram pickups have a 360-degree all-round camera (allows you to see 360 ​​degrees), adaptive cruise control, supplemented by the Stop and Go option (selects the optimal speed, monitors the distance to other cars, and can completely stop the pickup), a parking assistance system, a cross-traffic detection function and much more. This makes it possible to maximize safety at every stage of the trip and protect people from most potential dangers.
Modern technologies
All modern RAM models are full of various technological innovations. Their presence makes car operation easier and more enjoyable. Also, modern technologies help control the vehicle, provide the driver with important information, entertain passengers, and create a comfortable environment in the cabin. Access to all of the above often becomes the key reason for buying a Ram car and allows the company to maintain high demand for various vehicles.
Owners of modern RAM models have access to a digital touch screen, which is made using advanced technologies. It provides the driver with navigation information in his field of vision and does not force him to take his eyes off the road for a long time. In addition, some Ram pickups have a unique projection display. It projects the most important information onto the windshield, further simplifying the process of alerting the driver. Another exciting technology that is used on all modern RAM models is a digital rearview mirror. It is a small display that displays video recorded by a special camera in real time.
Although Ram is a manufacturer that likes to equip its cars with modern technological innovations, it never forgets about the classics. Thanks to this, dozens of traditional devices in any new vehicle are installed in the cabin. Also, Ram models have popular functions such as climate control, heated seats, etc. Modern technologies are used even in the creation of driver and passenger seats. They always have the correct anatomical shape, which helps reduce the load on the back and neck of a person (for example, in the case of a long trip).
Universality
Very often, the reason for buying Ram pickups is their versatility. They are equally well suited for short and long trips, so they are ideal for performing various tasks. Excellent driving characteristics guarantee easy control on any road and complete control over the car at all trip stages. The presence of high ground clearance, efficient suspension, and special functions makes most Ram vehicles the best off-road. They easily overcome various obstacles and do not get stuck even in the most challenging places.
The outstanding towing capacity, characteristic of all Ram pickups, makes installing trailers of any size possible. It is possible to transport hundreds of kilograms of cargo in them and the vehicle’s body. This feature makes Ram models in demand in various fields of activity. At the same time, the enormous power and strength of these pickups do not prevent them from being good family cars, in which you can take children to train and school, go shopping in search of the necessary goods, go to relatives in a neighboring city and much more. Travel lovers can also use any vehicle from the Ram model range. Their spacious interior will provide the necessary level of comfort, and the vast amount of space in the body will make it possible to take even surfboards and other large items with you.
All of the above is direct evidence of the versatility of Ram pickups. Thanks to this quality, they become helpful to people with different needs. Also, the versatility of these cars allows you to get rid of the need to buy several vehicles, each of which will be used to perform only one specific task.
High level of comfort
Various Ram models are created for people who value comfort in cars. This is often the reason for buying pickups from this manufacturer. A high comfort level is achieved by using the most comfortable seats in the cabin. As mentioned earlier, they have the correct anatomical shape, thanks to which people of any age and build will not experience discomfort even during long trips. Air temperature control in the cabin also plays a vital role in ensuring the driver’s and passengers’ comfort. A unique system makes it possible to maintain the specified indicators throughout the trip automatically.
The cabin of most modern Ram pickups is filled with various hidden compartments and boxes for storing personal items. This feature makes it possible always to keep items the driver or passengers may need close to you. It is also necessary to mention a particular step to help children and adults of small stature comfortably climb into the car. It has a non-slip surface, so the likelihood of accidental injury is nearly zero.
Conclusion
Ram is a relatively young manufacturer that knows how to make quality cars. All its models are distinguished by durability, versatility of use, modern technologies, reference safety, and maximum comfort. These qualities often become the main reasons for buying vehicles from the American company. Having chosen Ram, most drivers remain satisfied and recommend similar models to their friends, colleagues, and relatives.
