The all-new Chevy Colorado was named MotorTrend’s 2024 Truck of the Year giving the midsize truck the coveted award for the third time in the last eight years.
[Related content: 2023 Chevy Colorado first drive]
This award is one of the top honors among the automotive media along with the North American Car and Truck of the Year award which Managing Editor Jill Ciminillo is a juror.
MotorTrend awards Chevy Colorado because?
What did MotorTrend really like about the Chevy Colorado to beat out the 13 contenders?
They liked the new interior, off-road performance and especially the ZR2.
“The Colorado lineup’s performance on- and off-road, particularly the ZR2’s prowess, is nothing short of exceptional, rivaling even some of the most revered off-road vehicles available,” said Ed Loh, MotorTrend Group head of editorial. “Earning MotorTrend’s Truck of the Year award is a testament to the Colorado’s all-encompassing excellence across various terrains and utility needs.”
This competition focuses on six key categories including safety, advancement in design and performance for the intended function.
Who were the rest of the contenders?
The 13 trucks that competed were:
- 2023 Chevy Colorado
- 2024 Chevy Silverado HD
- 2023 Ford F-150 Raptor R
- 2023 Ford F-Series Super Duty
- 2023 GMC Canyon
- 2023 GMC Hummer EV 3X
- 2024 GMC Sierra HD
This list might leave you with a bunch of questions such as where is the 2024 Ford Ranger? Or the 2024 Toyota Tacoma? Both of those trucks missed the deadline to enter the competition.
Ok, how do you get 13 trucks when there are only 7 vehicles listed above? The answer is more than one version of the trucks were provided for testing.
The bottom line
Truck of the year awards help consumers know which models journalists really liked and are big a deal for automakers who use the awards in various marketing campaigns.
I was also a big fan of the Chevy Colorado and I see this as a deserving award.
